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  • Writer: Todd Beats
    Todd Beats
  • Oct 28, 2025
  • 2 min read

What I need a mattress for?


Don’t sleep!


If you approach me about a project, and I’m blunt, please understand, I absolutely do not think I’m better than you.


If I ask about where you’re at in your project, if you have funding, or if I point out your lack of social media or track record, please understand, I don’t think I’m better than you.


I KNOW how hard it is to get started. How hard it is to make a living in this world. How PASSION is the ONLY sustenance on this quest rife with starvation.


It took me 25 years of eating S#IT before I made anything resembling money. So when I ask about funding, it sure as hell isn’t because the only thing I think about is money. I would’ve quit long ago if that were the case.


TIME is my only commodity and 2.5 decades of investing it means these days I have less and less left to get where I’m going. So, naturally, I’m going to want to work with those who I believe will maximize that time.


I need to know I’m not the only one carrying the project. I need to know I’m going to be compensated as well or better than I’m ALREADY being compensated. I need to see that you’re as hard core about this life as I’ve been.


It’s not personal. It’s where I am, and I think it’s fair to say I’ve earned the right to be selective with my time.


But let me assure you… ALL OF YOU… I am, AT ALL TIMES, rooting for you. If you’re pursuing this life with your all, then I want YOU to win!


Just because I don’t say yes to you, doesn’t mean I’m not on your side.


I BEG you! Make me regret saying no.


Prove me a fool.


Because that would be the best thing in the world FOR YOU! And that makes me happy.



 
 
 

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