Inconsistency

I’ve seen a trend lately of people complaining about not getting enough followers/attention for their accounts. They blame the algorithm, supposed demands of paid content, or their posts not being shown to their followers. But when you go to their pages, their content is scattered and/or inconsistent. Or sometimes, they haven’t even been active for long. The question is: Would you invest or trust in a business or person that did any of these things?

Life is chaotic. We seek out clear voices that contribute to OUR own clarity. We consume movies, stories, influencers, businesses, and music that help us better understand and define who we are and who we want to be. If your account isn’t consistent, why should your following be consistent?